BEYOND DIGITAL TWINS
Why ICP x Grip?
and more resources.
We've seen every way synthetic content programmes derail. The governance gaps that create bottlenecks. The approval processes that need redesigning before technology can scale. The measurement frameworks leadership demands before releasing further funding. We know where organisations stall because we've operationalised what others theorise about.
This is hands-on transformation. We don't present strategies and leave. We stay. We build content operations with you. We integrate systems. We train your teams. We make sure success isn't just delivered, it's co-owned so you can report it back to leadership.
ICP brings operational transformation grounded in studio reality. We've scaled enterprise catalogues. We've navigated the upstream complexity of packaging, artwork versioning, and compliance flows. We understand the downstream reality of retailer specs, DAM integration, and how creative teams actually work. We win against larger competitors because they operate in theory. We operate in context.
Grip brings the technical foundation packaging content demands. Governed content generation infrastructure that turns approved product truth into scalable, channel-ready outputs. This includes production-grade 3D assets, codified guardrails, and lights-out execution designed for enterprise catalogues and packaging-specific constraints.
Together, we solve what isolated approaches cannot. Technology partners deliver powerful platforms but can't reshape how organisations work. Service integrators lack the deep content operations expertise required, they don't know the full story and how packaging truth flows into systems and how creative teams and retailers consume outputs on the other end.
Creative agencies build beautiful assets but don't design for operational scale. Each brings part of the answer. None brings the complete system.
The breakthrough happens when technology and implementation work in tandem from day one.
Most organisations approach synthetic content as either a technology problem or a creative problem. They hire systems integrators to implement tools or brief agencies to build assets. What happens next is predictable: twins get built without governance, outputs multiply without auditability, and the programme stalls between proof-of-concept and production.
When Grip and ICP work together from the start, organisations get both the capability and the confidence to scale. Our client relationships measure in years because when the system works and ROI is provable, programmes expand.
We solve the question most never answer: who owns the system that turns product truth into content at scale?
We do. Together. And we don't leave until you do.
A closing word from Grip and ICP:
This white paper was only made possible thanks to contributions from collaborators, teams and experts from across both of our businesses. Their technical insight and strategic visions continue to drive value for our clients.
