Why ICP?
Content is our DNA.
We’ve been working for 34 years in the ‘messy middle’ between the master creative produced by the creative agencies and what customers actually see and experience.
We are disrupters. We developed the model for decoupled creative production back in 1988. And we developed the ‘practice’ of Digital Asset Management from 2012. We understand how to mobilise people and set up the creative operations process to make the software and the technology work.
Those two strands are woven together to create ‘Content for Life’.
Creating harmony across people, process and technology.
In today’s complex content ecosystem, silo is a luxury that can no longer be afforded. It’s not about finding a technology partner, or a production partner, or a distribution partner - it’s orchestrating how all of these partners work together in a purposeful way.
ICP works with brands to define their desired outcomes and create the framework to achieve them. For more than 30 years, ICP has consulted, implemented and supported brands with their content operations and producing fit-for-purpose content at scale to meet the ever-changing needs of the industry.
There’s no better partner than ICP to help brands turn content into assets, and assets into competitive advantage.
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