Conclusion
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What is abundantly clear is many brands still have work to do to drive a truly cross collaborative program surrounding product content and its associated Technologies. Technolgy alone will not magically fix all business data problems, speed to market or digital shelf performance; it must be carefully and thoughtfully combined with both the right process and people.
Driving an end-to-end process that meets all business use cases, now and in the future, particularly when global, requires stakeholder buy in, investment in the right expertise and skill sets and a continual communication plan and KPIs to keep the organisation engaged and performing towards the same ambition.
Find out how mature your business's product content program is in minutes with ICP's PIM / PXM maturity assessment tool.
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ABOUT ICP
Too many companies face too many limitations when trying to build consistent brand experiences. ICP helps global companies get control of their content operations.
We guide the world's top brands with solutions across data & automation, creative operations, production, content management & logistics and digital shelf enablement so our clients can achieve a frictionless flow of content through all their systems and channels.
It's time to content confidently. And to do that, you need three things: more insight with disruptive thinking, more capabilities for everything to do with making, managing and delivering content, and a flexible approach to open up more possibilities.
The world's most beloved brands from Coca-Cola to Unilever to NBCUniversal all rely on us to guide and support their content operations. Our clients are seeing impressive results, like increasing speed to market by 20%, saving $10 million annually in legal fees and efficiencies, and improving profits through more consistent and higher quality brand communication. Learn more about our story