Measuring Success
Many programs start with a focus around measuring usage and adoption of specific functionalities within a PIM/PXM system, particularly as part of a phased roll out approach.
"We have taken a two-phased approach. Our first phase KPIs has been around number of accounts onboarded, total volume of SKUS, and Data Points Managed."
Nichole Tracy, Sr. Director Global Digital Experience, Stanley, Black & Decker
Longer term when a truly companywide or global program is in place its crucial to think about KPIs that matter for internal stakeholders and those that matter for your customers. Both should lead to overall best in class quality content.
“Our cross-functional group is composed of sales / marketing / operations / legal / regulatory / Data governance / IT / Business services. We have set KPI of tech adoption (number of markets/category teams who have adopted the tech, and the classical NPS), as well as data coverage (if all products are in the system) and completion (if the data for these products is completed). Soon we will move to “accuracy and consistency” for this data and the impact on business operations (time saved, OTIF) but that will come at a later stage. “
Laura Hélie Global Ecommerce Data Lead, Nestlé
Best Practice: Measurable Goals
Taking it beyond the content and looking at the outcome of improvements, Laura Hélie, Global Ecommerce Data Lead, Nestlé is looking at not only these metrics but associating a business case with 2 main drivers digital shelf position improvements and ability to communicate their sustainability commitment.
