Automation Technology: Selecting the Right Tools for Your Ecosystem
The final pillar of readiness is choosing the right automation technologies.
Unlike specific creative automation tools that handle tasks like asset creation or content formatting, these broader technologies—ranging from Robotic Process Automation (RPA) to Machine Learning (ML) and AI-driven insights—are designed to streamline and orchestrate workflows, data flows, and decision-making across your entire ecosystem. Selecting the right tools, however, depends on both the maturity of your processes and the quality of your data.
Automation in content operations must be scalable and adaptable. To achieve this:
- Choose the right platforms: Ensure DAM, CMS, PIM, and other core systems can integrate seamlessly with automation tools.
- Set clear objectives: Define what you want from automation—faster content creation, improved compliance, or cost reduction?
- Pilot test: Begin with a small-scale implementation to validate the technology’s fit before full-scale deployment.
As automation evolves, organisations must move beyond standalone tools like RPA or BPA. According to Gartner[1], the future lies in Business Orchestration and Automation Technologies (BOAT), which integrate capabilities like AI, low-code/no-code, and intelligent document processing (IDP) into a unified platform. These platforms enable real-time optimisation and smarter decision-making by embedding generative AI and process mining to automate complex tasks historically requiring human judgment.
BOAT platforms are the next evolution in automation, shifting from predefined, limited tasks to autonomous orchestration of complex workflows. Embracing these technologies ensures processes are not only automated but also intelligent and adaptable, driving greater operational efficiency and innovation.
[1] The Future of Business Orchestration and Automation: Beyond RPA, BPA, Low Code Webinar, Aug 2024
