What makes for data maturity? In digital asset management, it’s mostly about understanding the larger context of the data ecosystem, its key dependencies, and identifying key success measures. We are inundated with data and this deluge can quickly turn to noise if it is not managed and maintained. In order to achieve this, data quality and data relevance checks must be managed continuously. In this chapter, we provide a head start on the many ways to keep your data healthy, usable, actionable and measurable.