70% of Total U.S. Retail Sales will be digitally influenced by 2027, up from 60% in 2022
Source: Forrester
"This statistic was surprising to me because the impact was more significant than expected. From running large eCommerce businesses, I understood that our work on the digital shelf influenced offline sales and other channels; however, I did not know our work influenced over half of the company’s topline sales. This data proved to me the outsized impact of the digital shelf on all sales.
Yet, leaders throughout the organization did not know this, nor how what their teams did impact the company’s digital shelf success. So, I thought it would be helpful to provide a resource for all leaders about the digital shelf, introduce the concept of the content supply chain, and show the benefits of shifting your organization to an enterprise-wide approach to the digital shelf."
In the following chapters, we’ll explore:
The Strategic Imperative of the Digital Shelf:
Uncover why the digital shelf is a critical focus for your organization, driving growth and customer engagement.
The Anatomy of the Digital Shelf Content Supply Chain:
- Content’s Role: Explore the pivotal role of content in captivating customers and enhancing their digital journey.
- Content Diversity: Understand the variety of content types that enrich the digital shelf landscape.
- Technological Backbone: Examine the technologies that underpin content creation, management, and syndication.
- Organizational Synergy: Identify the key players within your organization responsible for content lifecycle management.
- Navigating Challenges: Address the common hurdles encountered in maintaining a seamless content supply chain.
Enterprise-wide Digital Shelf Benefits:
Learn how a unified approach to the digital shelf can streamline operations, foster collaboration, and amplify your brand’s online presence.
