WHITE PAPER

Digital Transformation is now Business Transformation

The days of digital transformation being the sole objective are long gone. Now, the aim is to transform an organisation to leverage all people, process, data and technology components into an effective engine for marketing operations.

Contents:

P2. Contributors

P3. Introduction

P4. What does Digital Transformation really mean?

P5. Digital Transformation Strategy

P6. Making the Strategy a Reality: People

P7. Making the Strategy a Reality: Process

P8. Making the Strategy a Reality: Data

P9. Making the Strategy a Reality: Technology

P10. Conclusions