Digital Transformation Strategy
We are now in a consumer-first, multichannel world where the individual sets the pace and style of brand engagement.
To win in this environment we need to be smart and adapt quickly, otherwise we run the risk of being further away from consumers at the exact time we need to be closest.
While most organizations are already in the thick of transforming digitally, very few ever established a digital transformation strategy to begin with. It’s never been more important to begin with the end in mind.
“Enterprises need to have a clear road map, and define success up front,” points out Sara James, Global Head of Consulting with ICP. “It must be a holistic proposition. While you may have an initial problem you’re trying to solve, if you’re only looking at one piece (like the website) you’re going to miss the bigger picture. It’s not truly a digital transformation strategy unless you’re looking across the whole business, and thinking about the next three to five years.”
Global Head of Consulting | ICP
"It’s not truly a digital transformation strategy unless you’re looking across the whole business, and thinking about the next three to five years.”
A few of the many strategic questions you should ask and seek to answer when establishing your strategy might be:
- How can digital technology help us enable a consistent and relevant relationship between the consumer and our brands, and help us gain competitive advantage?
- What is our vision, in just a few sentences? How will we unite the company in the pursuit of the vision? The vision should visualize and articulate the future state of the business.
- What aspects of digital transformation will help us generate additional value?
- What are the gaps between the current state and the future vision?
- What talent do we need to make the vision happen? Where and how will we train existing staff vs. hire new staff? When will we partner?
- What are the metrics we will use to measure success?
- What does our blueprint for digital transformation look like? What are the individual elements of the program? How will each department play a role? Is it agile enough to accommodate change?
- How will we successfully implement long-lasting change, and deliver on the digital transformation promise?