Digital transformation is hardly a choice anymore – rather, it is an imperative for every business.
The pandemic-accelerated shift of consumer conversations and commerce to a primarily digital experience forced many businesses bewilderingly into a faster and more dynamic digital age. This catapult into the future left many executives hanging on to a fast-moving spaceship by their fingertips.
Whereas the first era of digital transformation was primarily focused on implementing first-generation technologies, the second era is about optimising and connecting more fit-for-purpose solutions, driving automation, taking advantage of the cloud, and accurately targeting consumers based on their demographics and preferences.
It’s about integrating digital technologies and aligning data across all areas of the enterprise - fundamentally changing the way businesses operate.
By harnessing the insight and power of data and analytics, executives can usher in a whole new era of digital transformation: one focused on the customer.
This whitepaper focuses on the more comprehensive, business-wide nature of digital transformation in the mid-2020s, highlighting the importance of a more sustained and people-centric approach. We highlight key strategic questions to ask, best practice approaches, and ways you should consider moving forward.