Like many runners, Sasha also whips up a protein smoothie every morning after her run. Sasha heavily relied on online information, better known as the “digital shelf”, to pick the right protein shake mix for her. Researching and reading labels, looking at reviews on e-commerce websites, and speaking with her network of fellow personal trainers led her to the ZonePerfect Keto shake from Abbott Nutrition. She appreciated the details in the product guide, which gave her further insight and confidence in her choice. Sasha was looking for very specific information about the shake given she follows a keto diet, wanted to increase her consumption of MCTs, and build more muscle. These specific data points were key for her. The shake mix from Abbott has no artificial flavors, colors, or sweeteners, all information she was able to find online.
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The volumes of content required continue to increase! You must tell a compelling story at scale, but one that’s also personalised & targeted.
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