Sasha finds out that the shampoo she’s been using contains parabens that were not listed on the label. She gets upset when companies misrepresent their products. She only wants to use shampoos that are paraben free.
Brand ambassadors for the shampoo had said there were no preservatives in the shampoo, so she is upset. She no longer trusts the brand, and she voices her discontent on social media. She goes and finds another product.
She finds L’Oréal EverPure sulfate and paraben free shampoo.
She verifies the ingredients via independent 3rd parties and is able to identify a local store where she can buy it, and she goes there later in the day to pick it up.
She’s excited to find additional EverPure products both cross-referenced online and at her local shop, and she also ends up buying the frizz serum to calm her hair frizzies during the hot & humid NYC summer.