Embracing the Human Quotient approach in DAM adoption transforms the implementation process from a top-down directive into a collaborative, user-centred journey.

By prioritizing empathy, open communication, and continuous support, organisations can create an environment where users feel genuinely valued and invested in the success of the new system. This people-centric strategy goes beyond the traditional focus on compliance and task completion; it emphasizes understanding users’ individual motivations, aligning DAM benefits with their goals, and fostering a culture of empowerment and ownership.

A good people-centric change strategy involves more than just deploying technology—it requires a commitment to listening to users, involving them in meaningful ways, and adapting based on their feedback. The result is a smoother adoption process, higher engagement, and a DAM system that becomes an integral, trusted tool within the organization. For marketing operations leaders and change agents, investing in these people-centric strategies offers a path to achieve not only a successful DAM implementation but also sustainable, long-term value for the business. In an increasingly digital landscape, recognizing the importance of the human experience in technology adoption is key to unlocking the full potential of DAM systems and maximising their return on investment.