What does it mean to be 'People Centric' vs 'Process Centric'? Training as Requirement vs Training as Empowerment
Traditional training aims to quickly establish baseline competency, whereas the Human Quotient approach views training as ongoing empowerment, offering role-specific learning paths that align with users' skill levels and job relevance.
Delivering only a baseline competency might typically involve ‘Mass Training’ approaches; a couple of webinars covering basic navigation and the simplest or core tasks (uploading & downloading) scenarios are generic, as is any supporting documentation – which may include a short ‘getting started’ guide. The fact that training is ‘completed’ and delivered to ‘X’ users would normally be the success metric here.
The challenge with this approach is that it fails to recognise diverse skill levels, role relevance and longer-term value realisation through the adoption of more advanced features for the right users, hampering the ability of the program (& technology) to realise its full potential.
True ‘Empowerment’ involves designing role-specific learning paths that cater to users' unique responsibilities and skill levels, making the training directly relevant and impactful.
For example, marketing professionals might have modules focussed on content discovery and campaign management while designers recieve in depth training on the upload process, tagging as well as version management.
Rather than a one-time, generic training session, the business can offer a suite of on-demand resources, such as video tutorials, advanced workshops, and live Q&A sessions, allowing users to learn at their own pace and revisit content as needed. Mentorship programs and “office hours” with DAM specialists provide users with direct support, encouraging them to explore advanced features and find ways to make the DAM system an integral part of their workflow. Existing client learning & development tooling can also be used to further embed this approach within existing onboarding processes.
As users progress, celebrating milestones—like mastering new features or completing advanced modules—keeps them motivated and engaged. By creating this flexible, user-centric training environment, the business positions DAM not as a mandatory tool but as an empowering resource that enhances individual expertise and contributes to career growth.
