Conclusions
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The intersections of the MLR process and DAM are becoming more numerous and complex for all who work in Life Sciences across MLR, Commercial Operations, Marketing, Compliance and IT.
As you progress through the planning process, be sure to determine baseline metrics and KPIs early on, so that your requirements and implementation plan drive you in the right direction.
These might include:
- Higher levels of content reuse
- Risk reduction
- Greater levels of compliance
- Speed to market
- Increased quality of output
- Capacity and demand management
- Less re-creation and re-work/lower agency costs
- Reduction in number of revisions
As always, technology is not the only answer: collaboration, information governance and clear process are all instrumental. Be sure to follow the best practices above as you embark on your compliance and campaign management projects, and that you have a solid long-term plan to ensure success.
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About ICP
ICP is a global marketing operations consulting and services company headquartered in London, helping brand owners and their partners achieve better marketing outcomes. Employing over 300 strategists, consultants, specialists, account managers and problem solvers across Europe, Americas and Asia, ICP was the first company to provide brand owners with decoupled production and now works with half of Ad Age’s top 10 global advertisers in marketing operations, creative operations, production and asset management.
