Challenges of managing the end-to-end content journey
Today, with the shift in focus to digital strategies, personalized customer experience, and leveraging omnichannel, many organizations have seen an increased uptick both in the volume of content and complexity of the materials being produced.
The headcount to support has not followed that trend, though. This leaves organizations reeling as to how best optimize the end-to-end content journey, increasing speed to market while ensuring the compliance of pieces disseminated.
Every pharmaceutical or medical product that goes to market is subject to stringent review and approval process ensuring claims regarding use, efficacy and side effects are in compliance with medical, legal and regulatory requirements. Failure to abide by these processes can result in lost reputation, large fines or worse, a risk of compromising patient and consumer health and wellbeing.
This process is understandably extensive, requiring multiple people to review, provide feedback on, discuss, revise and eventually approve for distribution. And, while the MLR review process is the most critical to protecting the organization, the technology solution(s) supporting it must be user-friendly, reliable and efficient and enable speed to market.
