LEADING STAGE: REACHING A BEST-IN-CLASS PRODUCT CONTENT PROGRAM
LEADING
You have platform, process and people in place to optimse towards the future of digital shelf evolution. With the entire organisation engaged and using the tool for various needs across departments, users are incentivised to ensure they maximise the tool via tracking and KPIs set.
Your CEO and senior leadership have been effectively educated on the value PIM/PXM brings and there is continual sharing of success and stories around the business as the result of in depth digital shelf analytics creative actionable insight for continual optimisation across all channels.
With a robust ecosystem across both internal teams and external you have access to the knowledge, resource and expertise to drive forward. Using expertise outside the business to continually provide thought leadership to drive the right innovative capability enhancements and organisational efficiencies will keep you in this category.
People - Reached leading status for “people” with PIM / PXM engagement across all relevant stakeholders, up to C-level and possibly the CEO. Significant ownership and KPIs across teams, including eCommerce, supply chain, marketing, sales, Legal, and Compliance for workflow approvals.
Embedded knowledge in various business units, with internal success stories building excitement around PIM / PXM achievements. Maintaining an operating model that scales with Centre of Excellence with defined SMEs to drive innovation, training, and best practices for future.
Process - Achieved leading status in processes, with PIM / PXM operating all the way from input of content through to distribution smoothly, efficiently, and measured with regular reporting at all stages of the process. Utilise AI at scale for automated workflows, tasks and alerts, focusing on maximising digital shelf performance. Robust workflows enable other departments to add value without extra inbox clutter.
Track, report and audit process improvements in regular planning meetings, with training and resources accessible to the entire organisation for consistency.
Technology - Fully utilising PXM technology, evolving and improving the way content flows with automated methods for PXM to ingest content from various systems holding marketing copy, images, supply chain information, labels, packaging, ingrdients etc. Effectively set up to tailor content at speed for specific end channels, whether social media, retail, marketplaces, or DTC (Direct-to-Consumer).
