MOVING FROM OPTIMISING TO LEADING
OPTIMISING
Now that your PIM/PXM system is well established in the business and there is proactive collaboration across all relevant teams. The tool is seen as both a central source of truth and place of work; meaning all versions and types of content are housed here; supply chain, ecom data, digital assets, GDSN and Enhanced Content. This content is reaching all endpoints you sell and you are able to validate such content against required attributes.
The successful creation of a centre of excellence model has ensured that there is a core team of SMEs responsible for the continual optimisation and training. Using an agency is supporting you on managed services, helping free up internal resource on various tasks. There remains opportunity to ensure the right operational structure in place.
People - Aim for stakeholder buy-in at the executive leadership level across various markets, brands, and departments. Create a quantifiable success story around content optimisation and best in class adoption of process and technology, perhaps with a “lighthouse” market or brand model that other teams can follow. Now expertise is spread across the business, with change management in place to support a future-ready digital team. Being able to onboard new starters in this space should drive greater job satisfaction. Utilising external business consultants for a globally aligned, future-focused programme to become a leader in the field.
Process - Multiple teams are actively using PIM / PXM, with processes continuously optimised and evolving through regular reviews. With automatic performance data being fed back into your PXM, test AI plugins to generate or enrich content, and to reduce manual work for content enhancement or reformatting. Measure and share successes based on time-to-market, SEO, and time spent on KPIs.
Technology - Moving towards a fully integrated ecosystem across all systems, aiming for a composable commerce tech stack to future-proof operations. All data inputs are automated, with optimisations tailored to meet each channel’s requirements efficiently. Explore the use of PXM content for other potential use cases like creating digital catalogues, trade or sell sheets for sales reps. Equip in-store teams with the latest content by having them utilise Product Detail Pages (PDPs) as a selling tool, ensuring consistent product information across all sales channels.
