WHAT'S HAPPENING?

Organisations that rushed into GenAI, automation and new content platforms in 2023 to 2025 are now realizing the tech wouldn’t deliver if the systems remained the same.

WHAT'S DRIVING IT?

• Failed adoption of AI pilots
• Tool sprawl and budget pressure
• Productivity plateau despite AI investment

CHANGES BEING MADE

• Adding or rewriting role requirements around AI collaboration and governance
• Moving from linear workflows to orchestration models
• Embedding AI checkpoints into production stages
• Redefining approval flows and decision rights

THE IMPACT LEADERS ARE SEEING

• 20–40% production time reduction
• Fewer revision cycles
• Higher AI usage because workflows make it unavoidable