High-quality, relevant, and consistent metadata is what enables personalization at scale and integrations between systems. All data must be clean and high quality. If data is trusted and well maintained by a Managed Content Service team upstream, then your targeted marketing campaigns and personalization will come to life.

ICP’s clients attest to the results of Managed Content Services:

• Increased efficiency
• Faster time to market
• Sales uplift and reduced attrition
• Improved margin
• Rapid new channel activation