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  • Pages
01 Welcome & Contents
02 Contributors
03 Introduction
04 What does Digital Transformation really mean?
05 Digital Transformation Strategy
06 Making the Strategy a Reality: People
07 Making the Strategy a Reality: Process
08 Making the Strategy a Reality: Data
09 Making the Strategy a Reality: Technology
10 Conclusions

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Digital Transformation is now Business Transformation

The days of digital transformation being the sole objective are long gone. Now, the aim is to transform an organisation to leverage all people, process, data and technology components into an effective engine for marketing operations.

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Contents:

P2. Contributors

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P3. Introduction

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P4. What does Digital Transformation really mean?

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P5. Digital Transformation Strategy

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P6. Making the Strategy a Reality: People

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P7. Making the Strategy a Reality: Process

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P8. Making the Strategy a Reality: Data

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P9. Making the Strategy a Reality: Technology

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P10. Conclusions

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