Data: Building a Unified, Actionable Data Strategy
Automation relies on high-quality, structured, and integrated data. Fragmented or siloed data can undermine even the best automation initiatives. To fuel automation, data must be clean, governed, and easily accessible across systems like DAM, CMS, and CRM.
by year
2030
As McKinsey forecasts, by 2030, many companies will achieve data ubiquity—a state where data is embedded across processes, systems, and decision points that drive automated actions while maintaining human oversight. The success of future automation will depend on how well data is integrated into every facet of content operations.
Source: McKinsey, Charting a path to the data- and AI-driven enterprise of 2030, September 2024
This shift toward data ubiquity presents both opportunities and challenges. It is no longer enough to collect and store data. Organisations must invest in robust data governance frameworks to ensure data accuracy, availability, and security across platforms. Focusing on data readiness now enables businesses to unlock the full potential of automation and AI-driven workflows.
Embedding Data for Smarter Automation:
High-quality, real-time data significantly enhances automation, enabling smarter decisions and more responsive operations. By embedding data into content platforms, organisations can automate personalisation, anticipate customer needs, and adjust workflows in real-time based on live insights from customers and markets. This is the future of intelligent automation.
Organisations should focus on these aspects of data readiness:
- Is your data centralised or siloed across different systems?
- Are data governance practices ensuring accuracy and consistency?
- Do you have the right data points to drive automated decision-making?
With a solid data foundation in place, organisations can confidently move forward with selecting the right automation technologies. Clean, integrated data ensures that the automation tools you choose will operate at peak efficiency, driving smarter workflows and better decision-making across your content operations.
