This is where content librarians, marketing coordinators and content stewards come into play to help uphold the governance while ensuring data accuracy and a timely approval.

Here are some best practices for determining and implementing a smooth and compliant MLR ecosystem when DAM is also in the mix:

• Apply rigorous analysis by mapping out all the use cases; decide what is a “must” and a “nice to have” - map requirements to the right tool. This requires focusing on what each technology is good at vs. what vendor representatives may promise.
• Understand that the more complex the requirement, the less automation is likely
• Use a centralized source of metadata and taxonomy
• Involve and educate the agencies who may be involved in the creative and MLR process
• Focus on change management, training and adoption to meet the needs of the end-user
• Raise awareness as to what the benefits are
• Make sure your MLR team is involved from the very beginning, even when picking solutions, to understand the nuances of what’s permitted with data management and processing
• Remember that full compliance is a highly detailed and granular data management challenge - plan with the knowledge of what those data elements are
• You may require a super-granular permission set up to ensure that very few people can see or use the sensitive data; be sure to understand the need
• Ensure executive buy-in
• Work across silos, ensure Marketing and Regulatory are in sync and the needs of both are met
• Consider necessary technology integrations for a seamless content and data flow
• Consider bringing in outside experts who have been there before