Where modular content comes into play
One consequence of speed to market and expectations for content personalization is often the need to break content into smaller pieces also called “modules”. By managing content modularly in DAM, you can create a final piece from pre-approved building blocks and push it through appropriate MLR workflow (standard vs expedited depending on the content risk level) for a quicker review and approval.
While a regulatory team doesn’t tend to be concerned with reuse, campaign managers still need to be able to quickly and efficiently pull from a pool of content and imagery that they know is approved for use. Modular content managed in an accessible and user-friendly system can facilitate this - but it takes the right analysis, a skilled team and governance to get there.
This concept of “create once, use in multiple channels” is not new nor isolated to this industry. With benefits such as increased speed to market and a reduction in costs to create content, modular content becomes the enabler for creating content at scale and speed.
While creating content can be relatively simple, what suddenly becomes a big challenge in life sciences, is the authoring. Before use, pre-approved modules must be assembled into final pieces for local approval. The good news is there are solutions available to life sciences companies that can facilitate this part of the content process, which brings together creative software, DAM and MLR in an intelligent way.
