THE STATE OF AI
Ecosystem expansion is shaping the market.
Integrations and acquisitions are creating broader toolsets that aim to support more of the workflow, from ideation through to distribution and optimisation. The operational impact is that the ‘centre’ of the stack is becoming more influential: the place where work begins and where files live increasingly dictates what tools teams can use comfortably.
There are benefits to this, including fewer handovers and better end to end connectivity. There are also practical considerations around portability. Many organisations need flexibility across file types, exports, and collaboration layers.
As ecosystems expand, teams benefit from being deliberate about what they standardise and where they preserve flexibility. File compatibility and export integrity are not secondary details in this environment. They often decide whether a tool is viable at scale.
